Beyoncé And Jay-Z Are Back With Another Stunning Spin On The Audrey Hepburn Era Of Tiffany’s Jewelry

In a video ad released Monday and directed by Emmanuel Adjei, Beyoncé is shown setting off on a private jet while Jay-Z sits at a typewriter and watches back footage he shot of the two of them together, until the singer arrives back home and reunites with her husband.

The “Black is King” artist sings a haunting rendition of “Moon River” while playing the piano in some shots, while Jay-Z captures the moment on a Super 8 camera.

“Two drifters off to see the world / There’s such a lot of world to see,” Beyoncé croons. “We’re after the same rainbow’s end / Moon river and me”

Hepburn originally sang “Moon River” for “Breakfast at Tiffany’s,” which went on to win best original song at the 1961 Academy Awards.

Beyoncé’s look, a form-fitting, floor-length black gown and gloves with a chic updo, is also reminiscent of Hepburn; Jay-Z’s hair style appears to be an homage to artist Jean-Michel Basquiat, whose previouslynever-before-seen work of art titled “Equals Pi” – largely covered in Tiffany blue – also appears in the ad campaign.

“ABOUT LOVE tells a love story of longing, reunion and a bond that transcends space and time,” reads the video caption.

The video debuted on Tiffany’s social media accounts and website Monday, two days before the originally-set launch date on Wednesday.

Beyoncé and Jay-Z stunned fans last month when they debuted a new campaign titled “About Love” for Tiffany & Co. featuring the singer wearing the brand’s iconic 128.54-carat Tiffany Diamond, becoming only the fourth woman and first Black woman ever to do so since it was found in 1877.

Previous wearers of the diamond, reportedly worth over $30 million, were socialite Mrs. E. Sheldon Whitehouse in 1957, Audrey Hepburn in 1961 while promoting “Breakfast at Tiffany’s,” and Lady Gaga at the 2019 Academy Awards.

“Beyoncé and JAY-Z are the epitome of the modern love story,” Alexandre Arnault, Tiffany’s executive vice president of product and communications said in a statement at the time. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”

Beyoncé and Jay-Z pose for a new ad campaign with Tiffany & Co.

The ad debuted on Beyoncé’s Instagram page Aug. 23 before Tiffany’s added a new video to its social media channels and an image at the top of its website.

“As part of a private collection from its creation until now, this campaign marks the work-of-art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward,” reads a Tiffany & Co. press release shared Monday. “Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.”

Tiffany & Co. also previously pledged to donate $2 million to scholarship and internship programs for HBCUs as a part of the Carters’ partnership. The company announced Monday that the money would go to students in arts and creative fields at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas at Pine Bluff and Central State University in Ohio; as well as “select state schools.”

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